Beverage Analytics by ABInBev
WeissBeerger is the leading Internet of Things & Big Data solution for breweries, soft drink manufacturers, and bars. In 2018 Weissbeerger was sold for $80 Million to the world’s biggest brewer, ABInBev.
Beverage Analytics by ABInBev allows bar owners and employees to track their business performance in real-time on various dimensions and categories.
My role
As a Product designer, I was responsible for the design and UX of Beverage Analytics.
New features and new design patterns, from research to prototyping and release.
I oversee production specs and facilitate design reviews with stakeholders I collaborate closely with product managers, developers, researchers, and the marketing team.
UX Design
Information Architecture
Wireframes
Animated Prototyping
Interface Design
IOS & Android app design
Dashboard Design
Illustrations
Credits
Shiran Sela – Product Designer
Customer insight & ideation
I partnered with two project managers and the Commercial Director to uncover insights and translate concepts into features that address customer behaviors and motivations.
Planning & scope definition
I defined the product with my project manager partners. I found customer goals and balanced business goals. I prioritized and negotiated features for launch and beyond.
Research
I backed up my decisions with facts and interviews of professional and relevant people such as Marketing, Operation, Architecture, and salespeople who work in the field.
Detailed specs
Sets of documentation during this project helped to communicate requirements to the engineering team and support our quality assurance teams in writing test cases.
These deliverables consisted of requirements, customer journeys, and the Visual Design Spec.
This documentation required the most rework during the project and was the highest overhead to maintain.
I also experimented and came up with complementary documentation to communicate animation and timing keyframes for our micro‐interactions.
Selected screens
WALKTHROUGH
Before the onboarding process starts, showing the benefits and value of the app
MAIN DASHBOARD
This page presents quick information about the business state
WASTE
This Screen elaborates the relation between the beer that was sold to the poured beer
BEER PERFORMANCE
This screen shows how each beer (draft or packaged) got sold in different time scopes
ONBOARDING PROCESS
When integrating with a new bar, a part of the process was to confirm the correct POS vendor and version
QUIZ
The quiz goal is to make the user interact while waiting and show the app data knowledge about the market
GAMIFICATION
To increase engagement, there’s a scoreboard to show the users' success
GAMIFICATION
Event planning is a way to track the success and ROI of special events that take place in the venue
